B2B SaaSSingapore & SEA5 weeks pilot, 6 weeks rollout

From 200 cold leads a week to a ranked, personalized pipeline

We built a Lead Agent pipeline that researches accounts, scores them against ICP, and drafts outbound messages for the BDR team to approve and send.

Sales operations team reviewing lead pipeline data

+42%
Qualified meetings booked: -65%
Hours spent on manual research: 5 weeks
From kickoff to first production run

Challenge

BDRs spent more time researching companies than talking to them.
CRM hygiene was inconsistent: duplicate accounts, missing firmographics, and stale notes.
First-touch messages were templated, leading to low response rates and brand fatigue.

Solution

Connected HubSpot, LinkedIn Sales Navigator, and a third-party intent provider to a single Lead Agent.
Designed an ICP scoring model with the founders, then ran shadow mode for two weeks to tune accuracy.
Generated personalized outbound drafts with one-click approval and CRM activity sync.

Results

Qualified meetings booked rose 42 percent quarter-over-quarter.
BDR research time dropped from roughly 18 to 6 hours per week per rep.
Pipeline coverage stabilized for the first time in a year, with cleaner CRM data downstream.

Tech & integrations

HubSpot
LinkedIn Sales Navigator
Apollo
Slack
Postgres
Custom orchestration layer

“Our reps stopped feeling like data entry clerks. The agent does the boring work, and they spend their day in conversations that actually matter.”

Head of Revenue Operations - Regional B2B SaaS platform

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